Digital Marketing

Digital Marketing & Meta Ad Campaigns

End-to-end digital brand strategy delivering measurable growth through targeted Meta advertising and content-driven campaigns.

Digital Marketing

Role Digital Marketing Manager & Brand Strategist

Organization DAV College & Associated Institutions

Timeline 2020 – Present (Ongoing)

500+ Qualified Leads Generated 40,000+ Event Impressions Achieved Cost per Lead Reduced to ₹18 3x Social Media Follower Growth 90% On-Time Campaign Delivery Rate

Project Overview

As the Digital Marketing Manager for DAV College and associated institutional brands, this ongoing engagement covers the full spectrum of digital brand presence — from strategic content planning and social media management to targeted Meta advertising campaigns, brand identity design, and performance analytics. The work drives measurable institutional growth through data-informed digital strategy across Facebook, Instagram, and WhatsApp Business channels.

Problem Statement

The institution had virtually no organized digital presence — social media pages were inactive, no paid advertising was running, brand identity materials were inconsistent, and enrollment inquiries were generated entirely through traditional word-of-mouth. The challenge was to build an entirely new digital marketing ecosystem from scratch, establish brand recognition, and drive measurable results within strict budget constraints.

Core Contributions

Developed and implemented a comprehensive 12-month digital content strategy covering weekly post calendars, campaign timelines, and seasonal promotional events

Managed and grew institutional Facebook and Instagram pages from near-zero engagement to thousands of active followers through consistent, high-quality content

Designed all brand identity materials including event banners, promotional posters, admission brochures, ID cards, certificates, and social media graphic templates using Photoshop, Illustrator, and Canva

Planned and executed Meta Business Suite ad campaigns for admission drives, events, and awareness programs with precise demographic, geographic, and interest-based audience targeting

Optimized ad delivery to achieve ₹18 cost-per-lead — a benchmark performance for educational institutions in the region

Ran Facebook lead generation campaigns targeting 18–24 year-olds in specific districts, achieving 500+ quality leads from a single admission season campaign

Promoted annual college programs via Instagram reach campaigns achieving 40,000+ impressions within ₹2,000 budget

Set up Facebook Pixel on institutional web properties and ran retargeting campaigns to re-engage website visitors — achieving 3x enrollment inquiry conversion rates

Created video promotional content and reels using CapCut and Filmora for event coverage, achievements, and brand storytelling

Tracked and reported weekly KPIs including reach, engagement rate, click-through rate, lead volume, and cost per result

Key Features & Capabilities

Comprehensive Social Media Content Strategy

Meta Ads Manager Campaign Execution

Audience Targeting (Demographic, Geographic, Interest)

Facebook Pixel & Retargeting Campaigns

Brand Identity Design (Print & Digital)

Video Content Creation & Reels

Performance KPI Tracking & Reporting

Admission Lead Generation Campaigns

Event Promotion & Brand Awareness Drives

WhatsApp Business Communication Workflow

Efficiency & Growth Impact

Generated 500+ qualified admission leads in a single campaign season

replacing months of traditional outreach that previously generated fewer than 50 inquiries

Achieved ₹18 cost-per-lead on Facebook Lead Generation campaigns

70% below the regional educational advertising benchmark of ₹60+

Instagram event promotion reached 40,000+ people with a ₹2,000 budget

delivering approximately 500% ROI compared to equivalent print advertising

Social media follower base grew 3x within the first year of managed content execution

Retargeting campaigns via Facebook Pixel increased enrollment inquiry conversion rate by 3x compared to non-retargeted traffic

On-time campaign delivery maintained at 90%+ across all 12 months, ensuring zero missed promotional windows

Brand recognition measurably improved

incoming students cited social media as their primary discovery channel in 60%+ of enrollment surveys

Challenges & Engineering Solutions

Challenge

Operating with extremely limited advertising budgets while competing against well-funded institutions.

Solution

Focused on hyper-targeted micro-campaigns with precise audience segmentation to maximize every rupee spent, achieving industry-leading CPL metrics.

Challenge

Maintaining consistent content quality and posting frequency with limited internal resources.

Solution

Built 4-week content batching workflows and designed reusable Canva/Photoshop template systems, reducing per-post creation time by 60%.

Challenge

Tracking campaign attribution and ROI across multiple channels and events.

Solution

Implemented Facebook Pixel, UTM parameter tracking on all digital links, and built a custom weekly performance reporting template to provide clear attribution data to institutional stakeholders.

Project Details

Category Digital Marketing

Role Digital Marketing Manager & Brand Strategist

Organization DAV College & Associated Institutions

Timeline 2020 – Present (Ongoing)

Technologies Used

Meta Business Suite Facebook Ads Manager Instagram Business Facebook Pixel Adobe Photoshop Adobe Illustrator Canva Pro CapCut Filmora Google Analytics WhatsApp Business API Hootsuite

Project Tags

Meta Business Suite Digital Marketing Graphics

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Digital Marketing & Meta Ad Campaigns

Project Overview

Problem Statement

Core Contributions

Key Features & Capabilities

Efficiency & Growth Impact

Challenges & Engineering Solutions

Project Details

Technologies Used

Project Tags

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