Digital Marketing
Meta Ads & Digital Campaigns
Targeted Facebook & Instagram ad campaigns and audience analytics.
Overview & Expertise
Setting up targeted Meta Ad campaigns (Facebook & Instagram), defining demographic custom audiences, pixel tracking, budget optimization, A/B testing ad creative variations, and analyzing ROI performance metrics to maximize campaign effectiveness.
Key Capabilities & Technical Scope
Meta Business Manager & Pixel Tracking Setup
Custom Audience Retargeting & Demographics Profiling
A/B Creative Testing & Ad Copy Optimization
Cost-per-Click (CPC) & Lead Generation Campaign Auditing
Lookalike Audience Creation & Expansion
Campaign Budget Optimization (CBO) Strategies
Real-World Use Cases
1
1. Admission ads
Ran Facebook lead generation ads targeting 18-24 year olds in specific districts — achieved 500+ quality leads at ₹18 CPC.
2
2. Event promotion
Promoted annual college program via Instagram reach campaign achieving 40,000+ impressions on ₹2,000 budget.
3
3. Retargeting
Set up Facebook Pixel on college website and retargeted website visitors with enrollment reminder ads — 3x higher conversion rate.
4
4. A/B testing
Tested 4 different ad creatives simultaneously — winning variant had 2.5x higher click-through rate than original.
Learning Path & Growth Journey
Started with boosted Facebook posts
Learned Ads Manager interface through Meta Blueprint training
Set up first structured ad campaign in 2020
Advanced to pixel installation and custom audience building
Studied campaign budget optimization and bid strategies
Expanded to full-funnel campaign architecture (awareness > consideration > conversion).
Practical Applications & Real-World Execution
Executed targeted admission and promotional ad campaigns delivering high conversion lead forms with optimized cost-per-click.
Tools & Technologies
Meta Ads Manager
Facebook Pixel
Google Tag Manager
Canva for Ad Creatives
Certifications & Training
Meta Blueprint: Digital Marketing Associate
Facebook Ads Manager Fundamentals (Meta)
Google Tag Manager Basics (Google)
Digital Advertising Essentials (HubSpot)
Skill Summary
Domain
Digital Marketing
Experience
4+ Years
Tools Used
4+ Tools
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Available for consulting, project execution, and enterprise collaboration.
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